Meiji Corporation: Japan's Leading Confectionery Company
Meiji is one of the oldest and most prestigious companies in the Japanese food industry, and is known as a leader in the confectionery industry. Since its founding in 1916, the company has continued to provide products loved by all generations, from infants to the elderly, as “professionals in the field of food and health.”
Establishment and history
Meiji's history dates back to 1916 when the Tokyo Confectionery Company was founded. Since launching its first chocolate in 1918, the company has focused on developing innovative products. In 1924, the company was renamed Meiji Confectionery Company, and since then, it has produced many products that have greatly contributed to Japanese confectionery culture, such as chocolate, caramel, and biscuits.
Product variety
Meiji's strength lies in its broad product range. The company continually develops products that meet customer needs, including chocolate, chewy candy, dairy products, and sports nutrition. In chocolate in particular, the company continues to deliver new flavors and pleasures through technologies that leverage the wonders of cocoa and innovative marketing strategies.
Commitment to health
Under the company slogan “We want to contribute to people’s lives around the world through nutrition,” Meiji goes beyond being just a confectionery company. It focuses on developing products that focus on health and nutrition, such as probiotic yogurt that benefits from research into lactic acid bacteria, and nutritional foods for athletes.
Global expansion
Meiji offers "food and health" all over the world, focusing on China, Asia and the United States. The "Meiji" brand aims to become a brand trusted by customers all over the world.
Innovation and tradition
Meiji maintains traditional flavors while constantly incorporating new techniques and ideas. It has produced many successful products such as the "Butter Cookie" launched in 1952 and "Karl", the first Japanese snack launched in 1968.
Contribution to society
The company seeks to contribute to a healthy lifestyle for all generations, from infants to the elderly, by pursuing “taste and enjoyment” and “health and safety”. In conclusion, Meiji is not just a confectionery company, but a company that has contributed greatly to the food and health culture in Japan. Its innovative spirit and attitude to preserving tradition have established it as a leading food company representing Japan.