Leading Japanese companies in the Japanese sweets industry and its appeal

Japanese sweets are highly regarded all over the world for their beautiful packaging, delicate flavors, and variety. These sweets are backed by well-known and renowned manufacturers in the confectionery industry who have been innovating for many years. This article introduces some of the leading Japanese confectionery companies, their popular products, and the characteristics of each.

1- Morinaga Seika
Founded in 1899, Morinaga Seika is one of Japan’s leading confectionery companies. The famous milk caramel candy is Morinaga’s signature sweet and is loved by many Japanese as a nostalgic treat. The company is also known for its chocolate confectionery such as Choco Monaka Jumbo and Darth. Morinaga’s commitment to quality and constant production of new products that keep up with the times has made the company a favorite of many over the years.

2- Meggy
Founded in 1916, Meiji is particularly famous for its chocolate products. Meiji Milk Chocolate is one of the most popular chocolate products in Japan, known for its smooth texture and rich taste. The company also has popular chains such as Apollo, Kinokonoyama and TakenokonoSato, which are popular with people of all ages. Meiji is also strong in the dairy and ice cream sectors, with Meiji Ice Cream Super Cup being known as a classic.

3- Lot
Founded in 1948, Lotte offers a wide range of products including chewing gum, chocolate and biscuits. Ghana chocolate is known for its soft, melt-in-your-mouth texture and rich taste, and has a large fan base. The Koala Marsh, Topo and chewing gum products are also very popular. Lotte has a global presence, not only in Japan but also in South Korea and Southeast Asia.

4- Glyco
Ezaki Glico was founded in 1922 and has continued to produce confectionery under the slogan “Good Taste and Health.” “Pocky” is a stick-shaped chocolate candy that is loved all over the world and is available in a variety of flavors. “Pretz” and “Bisco” are also typical Glico confectionery products. Bisco is especially popular as a nutritional supplement candy for children. The “Glico” neon sign in Dotonbori, Osaka, is another tourist attraction.

5- Fujiya
Fujiya is a well-established confectionery company founded in 1910, and one of its most famous products is Milky Way candy. The company is famous for its character Peko-chan and also operates confectionery shops throughout Japan. Shortcakes, cream pies, and other Western confectionery products are also very popular, and many people buy Fujiya cakes, especially during the Christmas season.

6- Calby
Calbee mainly produces snacks and is particularly famous for its Kappa Ebisen and potato chips. Many of its snacks, such as Jagariko and Kata Ebisen Potato, have a unique texture and are readily available in convenience stores and supermarkets. Calbee's snacks have begun to attract attention in the Middle East and the company is also focusing on expanding overseas.

7- Kameda Seika
Kameda Seika holds the largest share of the rice cracker market. Kaki no Tani is particularly famous for its delicious peanut blend. Happy Turn is also very popular and features a unique sweet and sour powder. Rice snacks are also attracting attention in the Middle East market as a healthy snack.

Conclusion.
Japanese confectionery manufacturers have a long history and tradition, but they are constantly innovating. Each manufacturer has built its own brand and is loved by people all over the world. In the Middle East market, Japanese confectionery is also attracting attention in the Middle East market for its high quality and variety, and is expected to become even more popular in the future.